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3 Steps to Showcase Furniture Items Using Design Concepts

In case you are a product manufacturer or just want to know how such design concepts are created, this article is just for you. We will go through the key stages of design concept development and clarify the steps taken by both a design agency and a customer.

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With the increasing digitalization of the world, we have got used to perceive information visually. Imagination and assumptions start playing a more secondary role making way to real-life pictures and 3D visualization. Nowadays people want to see how furniture, accessories, and other products would look in an interior. Despite the fact that such 3D models are very common, most people don’t realize how design agencies create them.

Usually, these 3D models are design concepts used to frame furniture or any other product. They help to highlight the advantages of the item and put it in the context of an artificial room that doesn’t actually exist in real life. In case you are a product manufacturer or just want to know how such design concepts are created, this article is just for you. We will go through the key stages of design concept development and clarify the steps taken by both a design agency and a customer.

TIP. To learn what is a design concept, read this article.

How to Create Design Concepts for Furniture and Accessories


STEP #1. Provide Information

Yes, any design process must start with information collection. This allows the agency to understand the tastes and expectations of the customer and provide the most relevant output. Consult with the agency to find out what details about the future design concept you need to provide. Make sure to prepare all the necessary information beforehand to speed up the visualization process.

To order design concepts of furniture or another object, provide:

  • Photo of the item
  • Dimensions of the item
  • Detailed photos of the textures used (if required)
  • Samples of the interiors you like

Tell the agency as much detail about the look and size of the object as you can. This will help them to create a highly realistic and accurate image. Your favorite interiors and other requirements are additional sources of useful information and inspiration. They will be used to understand what you expect from the final visualization.

STEP #2. Start rendering

Once the agency receives all the necessary information about the furniture or similar interior object, it can start the rendering process. At this phase, the agency unites all details and requirements in a single 3D model. Basically, the rendering process consists of the white-model and colored model stages. We have already described them in our article on rendering, yet this type of visualization has some minor nuances that need to be highlighted.

a) White model. Unlike the design concepts for interiors, in the case of furniture, the design agency doesn’t develop a plan of a room. They create a virtual interior to show how the object can match and complement the selected style. This model is white, which allows you to evaluate the future design concept and make the required adjustments if necessary.
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b) Colored model. If you are satisfied with the final look of the white model, now it’s high time to add some color. The agency creates a colorful visualization with textures and materials. Also, for some furniture design concepts, it can produce a close-up image detailing all the elements of the object. This helps to present the product from different angles and perspectives to increase the chance of purchase.
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STEP #3. Approve the design concept and start using it

At this point, the design concept already awaits your approval. In case you are absolutely satisfied with the final result, the agency sends you a large resolution visualization. This 3D model of furnishing may be used for various marketing materials, including product cards on your website, presentations, leaflets, etc. Design concepts are a powerful marketing tool used to convince potential buyers that your product is just what they need.
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In case you need any assistance with design concepts and visualization, don’t hesitate to contact us at office@kucheriavi-studio.pro.