Design Concepts for Real Estate in 4 Steps

Continue reading to find out what is a design concept and what 4 steps are taken to create it.

Design Concepts for Real Estate in 4 Steps-01

Most people think that design concepts are created as a basis for an interior design of the premises where people are going to live or work. Yet the reality is quite different. A range of people who order design concepts varies from individual customers to huge corporations. In particular, design agencies also often cooperate with construction companies, real estate agents, and property owners. These customers need interior design concepts mostly for marketing purposes. They perfectly know that an appealing picture with all details and textures is an extremely effective way to attract the interest of real estate buyers and tenants. Moreover, a design concept can significantly increase the cost of real estate and help to close a deal much faster. Continue reading to find out what is a design concept and what 4 steps are taken to create it.

What is a design concept? The design concept is a collection of ideas about interior or exterior that lay the foundation for the design and present it to customers. Design concepts reflect the possible look of an interior and help people to imagine the future room. Read our article on the difference between design concept and 3D visualization to learn more.

4 Steps Necessary to Create a Design Concept for Real Estate

Step #1. Collecting information

At this step, we communicate with a customer to understand their expectations and tastes. This helps to generate the optimum result and show the real estate from the best perspective. The design agency needs to realize how the place will be used in the future and what are its peculiar characteristics.

If you are a customer, make sure to provide:

  • Floor plan with all dimensions
  • Photo of accommodation
  • Elevations
  • Information about the future functions of the accommodation
  • Information about the capacity of the accommodation
  • Samples of the interior you like
  • Your requirements, tastes, favorite colors, and expectations

The basic information about the facility is necessary to know the door size, window and ceiling height, etc., design a plan, and locate all the necessary items. This is the basis for the future design concept. Nevertheless, technical characteristics are not enough to start an interior design process. The agency also needs to know the possible future functions of the premises and understand how many people it can accommodate. So don’t forget to tell whether this will be a sports club, an office, or a pub. Also, don’t hesitate to share all your design ideas if you have any. All these factors define a design concept and help the agency to plan a comfortable and appealing interior that will match the customer’s taste.

Design Concepts for Real Estate in 4 Steps-02

Important. Before the design agency starts creating a design concept, make sure you already have some ideas. Tell about your preferences and all possible details to guide professional designers.

STEP #2. Planning

This stage starts once the agency receives all the required information about the premises, and the specialists understand the needs and expectations of the customer. We draw a plan of the room, come up with several options for the location of furniture/equipment, and functional zoning. After that, we send the drawings to the customer, discuss them, and clarify which option is the most suitable. That’s it! If the customer approves the plan, we can proceed with 3D rendering.

STEP #3. Visualization

Visualization is extremely crucial for successful selling and renting of real estate. This stage is used to create a 3D model of the developed design concept and attract the interest of people. Potential buyers can feel the mood of the room and rely on the existing design concept to imagine how they would use the accommodation.

First, the agency creates a white 3D model of the room. This is a low resolution render with basic lighting which allows customers to see whether they like the interior, style, and use of space. On the white-model stage, you can request changes in the planning, style of furniture, and lighting fixtures.

Once everything is approved and agreed, the visualization of the design concept is supplemented with colors and textures. Now, the customer should make sure the selected color palette is suitable and the colored model meets all the expectations. More about the visualization process in our article the stages of rendering.

STEP#4. Final remarks

Now the agency makes the final changes and sends the visualization to the customer for the last approval. If there are no comments, we create a high-resolution visualization and hand it over to the customer together with the drawings.

Customers may use the 3D model at their own discretion. In the case of real estate, adding the visualization on the web or using it as a presentation can greatly increase sales and attract more buyers.

In case you need any visualization or design assistance, don’t hesitate to contact us at